Toyota Safety Technology Media Tour

Driving simulator


Glimpse of the media tour

The "Toyota Safety Technology Media Tour" was held for domestic and foreign media on July 21(thurs.) and July 22(fri.) at the Toyota Motor Corporation (TMC) Higashi-Fuji Technical Center (Susono City, Shizuoka Prefecture).

Toyota views the realization of a society that places utmost importance on traffic safety and mobility as one of its top management priorities and holds it to its core guiding principle of supplying safe products. As such, Toyota has long conducted safety-related activities based on three pillars: development of safe motor vehicles, educational activities concerning traffic safety, and participation in traffic environment development. Learning from real-world accidents and continuously striving to enhance the quality of products and services is Toyota's fundamental approach to the development of safe vehicles.

The technologies to be unveiled in the Media Tour include a Pre-collision System (PCS) with collision-avoidance support, glare preventing adaptive driving beams (ADB), a pop-up hood and an emergency-response technology.

* Integrated Safety Management Concept: Coordinating the individual safety technologies and systems used in vehicles. It embodies Toyota's thinking on future safety technology and vehicle development.